The Influence of Information Interaction Behavior on Value Co-Creation Business Model of Online Education Enterprises Performances from the Perspective of Supply Chain
Table 1
Reliability analysis of the scale.
Project
Content
Correlation with the total score
The coefficient of α
Signal communication
Information exchange between enterprises
0.855
0.883
The upstream enterprises of the supply chain can clearly understand the opinions of the downstream enterprises
0.848
Information exchange between enterprises and customers
0.842
To obtain
Ensure that customers receive detailed product information
0.851
0.895
Customers can obtain the information of commodities through the Internet and other ways
0.813
Customers are able to accept goods from enterprises along the supply chain
0.757
Risk-taking
Inform customers of possible risks of the product through information exchange
0.742
0.831
The customer shares the risk with the enterprise
0.817
Transparency
Companies do not use information asymmetry to deceive customers
0.852
0.831
Customers have absolute trust in the enterprise and ensure the transparency of information between them
0.677
There is no information deception between enterprises and between enterprises and customers
0.759
Information interaction enterprise relationship quality
Companies do not harm each other’s interests
0.868
0.889
Aim to maximize profits
0.862
Consistent cultural strategies between enterprises and between enterprises and customers
