Research Article
Performance Evaluation of a B2C Model Based on Trust Requirements and Factors
Table 1
Various phases of model performance evaluation.
| Phases | Main activities | Outputs |
| Awareness of problem | Search on limitations of current trust model and the obstacles facing the customer in B2C e-commerce in Saudi Arabia | Provide research proposal with research objectives and problem statement |
| Suggestions | Identify the trust requirements that affect B2C e-commerce in Saudi Arabia | Requirements of trust | Identify the trust formation factors | Trust formation factors | Integration requirements with trust factors to achieve the research goal |
| Development | Develop the B2C trust model for Saudi Arabia | Proposed B2C trust model |
| Evaluation | Validation of identified requirements for trust in Saudi Arabia | Verification of the new trust model for e-commerce |
| Conclusion | Conclusion | Provide the new trust model for B2C electronic commerce in the context of Saudi Arabia |
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