Performance Evaluation of a B2C Model Based on Trust Requirements and Factors

Table 2

Comparison between the trust requirements and trust models factors based on existing works.

Trust requirements	Models
	Belanger (2002)	Bullington (2007)	Dan J. Kim (2008)	Foroozan (2012)	Al-Ghamdi (2012)
	Trustworthiness	Risk perception	Perceived benefits	Real-world presence	Consumer protections
			Perceived risk	Usability	Providing trustworthy
					Delivery system
			Intention of purchase	Proper branding	Certification authority
				Reputation	Clarifying marketplace rules
Monitoring and supervision on the websites by the government	—	—	—	✓	—
Creating ICT infrastructure	—	—	✓	—	—
Issuance of regulations and legislation	—	—	✓	—	—
Owning home address and developing delivery system	—	—	—	—	✓
Customer securities	—	—	✓	✓	✓
Illuminating regulations of marketplace	—	✓	—	—	✓
Accreditation body	—	—	✓	✓	✓
Providing trustworthy, private, and secure online payment options	✓	—	—	✓	✓