Modeling and Simulation of Consumer Preference Decision for Commercial Complex Location Based on System Dynamics

Table 1

Factors affecting the site selection of commercial complexes.

Target layer	Criterion layer	Secondary indicator	Weight
A commercial complex site selection decision	B1 politics	U11 government policy	0.14
		U12 medium- and long-term urban development plan	0.07
	B2 economy	U21 level of economic development	0.07
		U22 population	0.05
		U23 disposable income per capital	0.04
		U24 industrial structure	0.02
		U25 development potential	0.03
	B3 culture	U31 consumer culture	0.11
	B4 location	U41 traffic facilitation	0.11
		U42 infrastructure facilities	0.08
		U43 business district	0.15
		U44 level of competition	0.05
	B5 others	U51 surrounding natural resources and environment	0.04
		U52 topography	0.02
		U53 geological conditions	0.02