Accurate Digital Marketing Communication Based on Intelligent Data Analysis

Table 2

Analysis of variance values.

Model 1	y ∼ x1 + x2 + x3 + x5 + x6 + x7 + x10 + x11 + x12 + x13 + x14 + x15 + x16 + x17 + x18 + x19 + x20 +; x21 + x22 + x23 + x24 + x25 + x26 + x27 + x28 + x29 + x30 + x31 + x32 + x33 + x34 + x35 + x36
Model 2	y ∼ x1 + x3 + x5 + x6 + x7 + x10 + x11 + x12 + x13 + x14 + x15 + x16 + x17 + x18 + x19 + x20 +; x21 + x22 +  x23 +  x24 + x25 + x26 + x27
	Resid. Df	Resid. Dev	Df	Deviance	Pr (>Chi)
1	32358	25684
2	32373	25702	−15	−17.66	0.2819