Research Article
Coordinating a Supply Chain with Price and Advertisement Dependent Stochastic Demand
Table 3
The equilibrium solutions in the two game settings.
| | Game structures | Groups | | | | | | | | (%) |
| | Cooperative | Group 1 | 250.0 | 80.0 | 2359.3 | 1638.4 | — | — | 3997.7 | 83.1 | | Group 2 | 87.5 | 70.8 | 813.5 | 292.8 | — | — | 1106.3 | 60.8 | | Group 3 | 102.0 | 14.5 | 75.9 | 170.9 | — | — | 246.8 | 126.7 | | Group 4 | 229.7 | 16.0 | 416.3 | 289.1 | — | — | 705.4 | 81.8 | | Group 5 | 82.7 | 25.7 | 244.4 | 88.0 | — | — | 332.4 | 59.8 | | Group 6 | 58.0 | 443.1 | 1363.3 | 3067.5 | — | — | 4430.8 | 129.0 |
| | Stackelberg | Group 1 | 520.7 | 12.8 | 1132.8 | 53.2 | 1541.7 | 642.1 | 2183.8 | — | | Group 2 | 145.1 | 15.6 | 362.0 | 13.2 | 444.8 | 243.1 | 687.9 | — | | Group 3 | 168.7 | 1.9 | 27.8 | 9.8 | 77.2 | 31.7 | 108.9 | — | | Group 4 | 438.3 | 2.7 | 191.7 | 10.9 | 267.7 | 120.3 | 388.0 | — | | Group 5 | 119.3 | 6.2 | 101.4 | 4.9 | 128.3 | 79.6 | 207.9 | — | | Group 6 | 99.8 | 55.1 | 513.1 | 164.1 | 1383.6 | 551.1 | 1934.7 | — |
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