Research Article
Coordinating a Supply Chain with Price and Advertisement Dependent Stochastic Demand
Table 4
The effect of variation of
and
on the equilibrium solutions in the two game settings.
| | Game structures | | | | | | | | | | | | (%) |
| | Cooperative | 0.8 | 1.5 | 1.875 | 87.5 | 150.4 | 520.6 | 1830.3 | 3.516 | — | — | 2350.9 | 153.7 | | 1.0 | 1.0 | 1.000 | 87.5 | 104.1 | 813.4 | 813.4 | 1.000 | — | — | 1626.9 | 93.8 | | 1.2 | 0.5 | 0.417 | 87.5 | 88.0 | 1171.4 | 203.4 | 0.174 | — | — | 1374.7 | 48.1 |
| | Stackelberg | 0.8 | 1.5 | 1.875 | 163.8 | 15.1 | 190.8 | 93.2 | 0.488 | 691.0 | 235.5 | 926.5 | — | | 1.0 | 1.0 | 1.000 | 150.0 | 17.1 | 343.4 | 38.1 | 0.111 | 572.3 | 267.1 | 839.4 | — | | 1.2 | 0.5 | 0.417 | 143.6 | 21.8 | 530.0 | 9.0 | 0.017 | 587.6 | 340.4 | 928.0 | — |
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