Research Article
Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
Table 13
Cause and effect factors identified by DEMATEL model.
| | Model | Strong dependent variables | Strong independent variables |
| | 1 | A5 (perceived usefulness) | A4 (system satisfaction) | | A7 (attitude toward website) | | | A8 (attitude toward website usage) | |
| | 2 | B1 (attitude toward website) | B2 (attitude toward website usage) | | B7 (engagement behavior) | B5 (environmental concerns) | | B8 (engagement consequences) | |
| | 3 | C6 (satisfaction and loyalty) | C1 (sharing) | | C7 (empowerment) | C2 (learning) | | C8 (connection and emotional bond) | C3 (co-development) | | C9 (trust and commitment) | C4 (advocating) | | | C5 (socializing) |
|
|
