Research Article
Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
Table 2
The demographic variables of 12 experts.
| Demographic variables | Number () | Percentage |
| Gender | | | Male | 5 | 41.7% | Female | 7 | 58.3% | Age | | | Below 30 years old | 3 | 25.0% | 31~40 | 3 | 25.0% | 41~50 | 4 | 33.3% | 51 years old and above | 2 | 16.7% | Educational | | | Certificate | 2 | 16.7% | Bachelor | 7 | 58.3% | Master | 2 | 16.7% | Doctoral | 1 | 8.3% | Experience in online tourism | | | Less than 5 years | 2 | 16.7% | 5–10 | 3 | 25.0% | 11–15 | 1 | 8.3% | 16–20 | 4 | 33.3% | 21 years and above | 2 | 16.7% | Ecotourism virtual communities (most frequently engaged) | | | EZTravel | 6 | 50.0% | LulalaTravel | 6 | 50.0% |
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