Research Article

Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism

Table 2

The demographic variables of 12 experts.

Demographic variablesNumber ( ) Percentage

Gender
 Male 5 41.7%
 Female 7 58.3%
Age
 Below 30 years old 3 25.0%
 31~40 3 25.0%
 41~50 4 33.3%
 51 years old and above 2 16.7%
Educational
 Certificate 2 16.7%
 Bachelor 7 58.3%
 Master 2 16.7%
 Doctoral 1 8.3%
Experience in online tourism
 Less than 5 years 2 16.7%
 5–10 3 25.0%
 11–15 1 8.3%
 16–20 4 33.3%
 21 years and above 2 16.7%
Ecotourism virtual communities (most frequently engaged)
 EZTravel 6 50.0%
 LulalaTravel 6 50.0%