Research Article
A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective
Table 6
Regression analysis for customer’ data.
| | Dependent variables | | Independent variables | | | |
| | Perceived usefulness | .03 | A | .16 | 3.35 | .001 | | .14 | B | .37 | 7.92 | .000 | | .05 | C | .23 | 4.65 | .000 |
| | Perceived ease of use | .01 | A | .07 | 1.30 | .192 | | .02 | B | .11 | 2.16 | .03 | | .38 | C | .60 | 15.66 | .000 |
| | Behavioral intention | .12 | A | .36 | 7.51 | .000 | | .13 | B | .37 | 7.95 | .000 | | .03 | C | .17 | 3.40 | .001 | | .06 | PU | .23 | 4.70 | .000 | | .02 | PEOU | .10 | 2.14 | .03 |
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