Research Article
Differences in Architects and Nonarchitects' Perception of Urban Design: An Application of Kansei Engineering Techniques
Table 6
Factor ordering according to influence on investment choice (regression analysis).
| | B | SE | Beta | t | Sig. | Nonarchitects | | | | | |
| (Constant) | .155 | .120 | | 1.291 | .202 | With charm, emblematic | .533 | .123 | .400 | 4.326 | .000 | Luxury and prestige | .358 | .130 | .271 | 2.765 | .008 | Not multicultural, no immigrants | .355 | .119 | .283 | 2.976 | .004 | Peaceful and friendly | .334 | .147 | .223 | 2.270 | .027 | Wide and landscaped | .255 | .127 | .196 | 2.003 | .050 | | | | | | |
| Architects | | | | | |
| (Constant) | .395 | .112 | | 3.537 | .001 | With charm, emblematic | .679 | .116 | .537 | 5.850 | .000 | Luxury and prestige | .652 | .122 | .519 | 5.353 | .000 | Well located | .373 | .123 | .268 | 3.032 | .004 | Peaceful and friendly | .271 | .105 | .239 | 2.587 | .012 | Youthful nature and leisure | .267 | .117 | .214 | 2.290 | .026 | Wide and landscaped | .261 | .119 | .203 | 2.181 | .033 | | | | | | |
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