Differences in Architects and Nonarchitects' Perception of Urban Design: An Application of Kansei Engineering Techniques

Table 6

Factor ordering according to influence on investment choice (regression analysis).

	B	SE	Beta	t	Sig.
Nonarchitects
(Constant)	.155	.120		1.291	.202
With charm, emblematic	.533	.123	.400	4.326	.000
Luxury and prestige	.358	.130	.271	2.765	.008
Not multicultural, no immigrants	.355	.119	.283	2.976	.004
Peaceful and friendly	.334	.147	.223	2.270	.027
Wide and landscaped	.255	.127	.196	2.003	.050
				𝑅=.718
Architects
(Constant)	.395	.112		3.537	.001
With charm, emblematic	.679	.116	.537	5.850	.000
Luxury and prestige	.652	.122	.519	5.353	.000
Well located	.373	.123	.268	3.032	.004
Peaceful and friendly	.271	.105	.239	2.587	.012
Youthful nature and leisure	.267	.117	.214	2.290	.026
Wide and landscaped	.261	.119	.203	2.181	.033
				𝑅=.756