The Power of Place: A Case Study of Auckland’s Design Creative Industries

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left">Rank</td><td class="align_left">Type</td><td class="align_left">Main characteristics</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">1</td><td class="align_left">Complementary</td><td class="align_left">When a firm offers related but different skills (advertising firms working with graphic designers, photographers, illustrators, or PR personnel or architectural firms working with furniture designers and project managers)</td></tr><tr><td class="align_left">2</td><td class="align_left">Designer</td><td class="align_left">When dealing with local design suppliers (bathroom ware, office furniture, textiles, ceramics, and stone)</td></tr><tr><td class="align_left">3</td><td class="align_left">Incidental</td><td class="align_left">When using local service providers (printing and courier services)</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Typology of creative collaboration in Parnell (source: author).

Urban Studies Research

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Table 3

Table 3: The Power of Place: A Case Study of Auckland’s Design Creative Industries 