Research Article
Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Table 3
Measurement items and correlations between the constructs.
| | Constructs | rho_A | Reliability comp. | (AVE) | Customer Sat. | Service Q. | Customer Loy. | Willingness to pay | Wi-Fi |
| | Customer Satisfaction | 1.000 | 1.000 | 1.000 | 1.000 | | | | | | Service Quality | 0.877 | 0.826 | 0.707 | 0.535 | 0.841 | | | | | Customer Loyalty | 1.000 | 1.000 | 1.000 | 0.056 | -0.189 | 1.000 | | | | Willingness to pay | 0.724 | 0.877 | 0.780 | 0.646 | 0.607 | 0.039 | 0.883 | | | Wi-Fi | 1.000 | 1.000 | 1.000 | -0.193 | -0.182 | 0.691 | -0.110 | 1.000 |
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