Wireless Communications and Mobile Computing / 2018 / Article / Tab 3

Research Article

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 3

Measurement items and correlations between the constructs.

Constructsrho_AReliability comp.(AVE)Customer Sat.Service Q.Customer Loy.Willingness to payWi-Fi

Customer Satisfaction1.0001.0001.0001.000
Service Quality0.8770.8260.7070.5350.841
Customer Loyalty1.0001.0001.0000.056-0.1891.000
Willingness to pay0.7240.8770.7800.6460.6070.0390.883
Wi-Fi1.0001.0001.000-0.193-0.1820.691-0.1101.000

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