Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Table 3
Measurement items and correlations between the constructs.
Constructs
rho_A
Reliability comp.
(AVE)
Customer Sat.
Service Q.
Customer Loy.
Willingness to pay
Wi-Fi
Customer Satisfaction
1.000
1.000
1.000
1.000
Service Quality
0.877
0.826
0.707
0.535
0.841
Customer Loyalty
1.000
1.000
1.000
0.056
-0.189
1.000
Willingness to pay
0.724
0.877
0.780
0.646
0.607
0.039
0.883
Wi-Fi
1.000
1.000
1.000
-0.193
-0.182
0.691
-0.110
1.000
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