Research Article

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 4

Ratio HTMT.

HTMTCustomer SatisfactionService QualityCustomer LoyaltyWillingness to payWi-Fi

Customer Satisfaction
Service Quality0.601
Customer Loyalty0.0560.268
Willingness to pay0.7570.8330.046
Wi-Fi0.1930.2210.6910.129