Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 5

Hypotheses testing.

No.	Hypothesis	Path coeff (β)	Statistics t (β/STDEV)	P-value	Confidence; 2.5%	Intervals 97.5%	Support
1	Service quality → Customer satisfaction	0.227	2.339	0.019	0.036	0.41	Yes
2	Willingness to pay → Service quality	0.607	9.193	0.000	0.469	0.731	Yes
3	Willingness to pay → Customer satisfaction	0.509	4.174	0.000	0.249	0.732	Yes
4	Customer Satisfaction → Customer loyalty	0.730	9.926	0.000	0.553	0.845	Yes
5	Wi-Fi → Customer loyalty	0.197	2.720	0.007	0.067	0.355	Yes