Wireless Communications and Mobile Computing / 2018 / Article / Tab 5

Research Article

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 5

Hypotheses testing.

No.HypothesisPath coeff (β)Statistics t (β/STDEV)P-valueConfidence
Intervals 97.5%Support

1Service quality → Customer satisfaction0.2272.3390.0190.0360.41Yes
2Willingness to pay → Service quality0.6079.1930.0000.4690.731Yes
3Willingness to pay → Customer satisfaction0.5094.1740.0000.2490.732Yes
4Customer Satisfaction → Customer loyalty0.7309.9260.0000.5530.845Yes
5Wi-Fi → Customer loyalty0.1972.7200.0070.0670.355Yes

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