Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Table 7
PLS Predict assessment.
Items
PLS
LM
PLS-LM
RMSE
MAE
Q2
RMSE
MAE
Q2
RMSE
MAE
Q2
Complete Sample Model
Customer Loyalty (Recommend)
1.528
0.948
0.485
1.49
0.971
0.51
0.038
-0.023
-0.025
Customer Satisfaction (Quality)
1.751
1.097
0.396
1.74
1.121
0.404
0.011
-0.024
-0.008
Service Quality (Comfort)
1.163
0.832
0.075
1.164
0.845
0.075
-0.001
-0.013
0
Service Quality (Products)
1.177
0.878
0.361
1.148
0.827
0.393
0.029
0.051
-0.032
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