Wireless Communications and Mobile Computing / 2018 / Article / Tab 7

Research Article

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 7

PLS Predict assessment.

ItemsPLSLMPLS-LM
RMSEMAEQ2RMSEMAEQ2RMSEMAEQ2

Complete Sample Model
Customer Loyalty (Recommend)1.5280.9480.4851.490.9710.510.038-0.023-0.025
Customer Satisfaction (Quality)1.7511.0970.3961.741.1210.4040.011-0.024-0.008
Service Quality (Comfort)1.1630.8320.0751.1640.8450.075-0.001-0.0130
Service Quality (Products)1.1770.8780.3611.1480.8270.3930.0290.051-0.032

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