Wireless Communications and Mobile Computing / 2018 / Article / Tab 8

Research Article

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 8

Mediating effects.

Path coeff (β)CI (2.5%) LOWERCI (97.5%) UPPER

a: Willingness to pay → Service quality0.6070.4790.733
b: Service quality → Customer satisfaction0.2270.0310.414
c Willingness to pay → Customer satisfaction0.5090.2630.739
ab: Indirect effects0.3090.1480.485

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