Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 8

Mediating effects.

	Path coeff (β)	CI (2.5%) LOWER	CI (97.5%) UPPER
a: Willingness to pay → Service quality	0.607	0.479	0.733
b: Service quality → Customer satisfaction	0.227	0.031	0.414
c Willingness to pay → Customer satisfaction	0.509	0.263	0.739
ab: Indirect effects	0.309	0.148	0.485