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Volume 2021 |Article ID 6645961 | https://doi.org/10.1155/2021/6645961

Chenyuan Wang, "An E-Commerce Economic Dynamic Data Evaluation Model Based on Multiuser Demand Constraints", Wireless Communications and Mobile Computing, vol. 2021, Article ID 6645961, 9 pages, 2021. https://doi.org/10.1155/2021/6645961

An E-Commerce Economic Dynamic Data Evaluation Model Based on Multiuser Demand Constraints

Academic Editor: Chi-Hua Chen
Received03 Jan 2021
Revised29 Jan 2021
Accepted05 Feb 2021
Published18 Feb 2021


Forecasting the future earnings of listed companies based on multiuser constraints is the focus of investors, securities dealers, creditors, and management. Some empirical studies at home and abroad indicate that the financial reports issued by listed companies regularly contain information about future changes in earnings. On this basis, this article uses the Bayesian dynamic regression model to predict the changes in the future earnings of listed companies and compares the results with traditional analysis models. Through case analysis, it can be seen that the prediction effect of the Bayesian dynamic regression model is generally better than that of the traditional regression model. The Bayesian model can better predict the results, and through the prediction results, it can also establish an evolutionary game model of the industrial innovation replication dynamic system, which can assist enterprises in making profit decisions.

1. Introduction

The sustained profitability of a company in the future is a common concern among investors, securities firms, and creditors because only a company with sustained profitability can bring sustained dividend returns to investors. The most important and direct information that ordinary investors can get about the operating conditions of listed companies comes from the financial reports that listed companies publish regularly. Therefore, from the standpoint of ordinary investors, the following questions are worth studying. Do these financial reports contain information about the company’s future profitability? If the answer is yes, can we find a better way to use this information to achieve better forecasting results [1]?

The results of scholars at home and abroad have answered the first question in a positive way. For example, we select 68 variables from the financial reports of listed companies in the United States and build a Logit regression model around the probability of earnings growth in the next year. We find that Pr is positively correlated with future earnings changes. Or nine of the basic signals commonly used by analysts are selected as predictors, and the linear regression model of cross-sectional data is used to examine their ability to predict future earnings. The analysis results also show that this prediction ability exists [2].

In China, there are also research studies on the usefulness of surplus figures in China’s stock market and so on. It is generally believed that the company’s current profit information is contained in the stock market price, but for long-term investors (holding more than one year of stock), it is important to look ahead. In addition to the winning figures, financial reports contain a large number of data describing the company’s operating conditions. With sufficient credibility, these data should provide investors with information about the company’s future profitability. This paper analyzes the annual reports of listed companies in the A-share market by using foreign scholars’ methods and draws a similar conclusion: the information provided by the financial reports of listed companies can be used to predict the future profit changes of listed companies [3]. However, whether we can find a better way to use these information to obtain better prediction results is the problem to be studied in this paper. The ARMA model, exponential weighted model, and Bayesian dynamic regression model are commonly used in the economic field [4]. Compared with the mature stock markets of Western developed countries, China’s stock market (represented by the A-share market) is an emerging and developing capital market. Its main characteristics are as follows: short history, large changes (expanding scale, changing policies), and less information disclosure (except annual reports, the history of the Chinese stock market is very short, and there is no quarterly report so far) [5], not standard enough. Based on the above reasons, we believe that the ARMA model and the exponential weighted model will not have very good prediction results because both models require a long history and more stable data. The Bayesian dynamic regression model has the following advantages. First, the dynamic model assumes that the model parameters change with time, which is in line with the actual situation of the stock market. Secondly, based on the Bayesian view, the main feature of the dynamic model is to modify the distribution of model parameters according to all the past information (i.e., prior information) and the current data, obtain a posterior distribution, and then predict the future from the posterior distribution. As this correction is carried out over time, it can better simulate the stock market movement, so it is expected to get better forecasting results [6].

The rest of this paper is organized as follows. Section 2 discusses the Bayesian estimation model, followed by the empirical analysis of the Bayesian estimation model in Section 3. To the domestic city, a certain financial revenue forecast analysis is discussed in Section 4. Section 5 concludes the paper with a summary and future research directions.

2. Bias Model

The main formulas of the Bayesian estimation model are Formulas (1)–(3), Formula (1) is the observation equation, Formula (2) is the equation of state, and Formula (3) is the initial prior state. is the observed value vector of the predicted variable at time , is the observed value matrix of the predicted variable at time , is the parameter vector of the linear regression model at time , is the normal zero mean error term, and is the variance [7, 8]. Different from the traditional static linear regression model, the model parameter vector theta is regarded as a random variable in the dynamic linear regression model, which changes with time. In the equation of state, it is assumed that theta has a variation with respect to theta , and its distribution is normal, zero mean, and variance. It is assumed that the observation and state error sequences ( and ) are independent of each other and that the variables are independent of each other at different times within each sequence. When , the state equation degenerates to an identity, and the dynamic linear regression model degenerates to a static linear regression model [911]:

The information set at any time is where is the set of information at time , and is the current data. Firstly, the prior distribution is obtained, then the predictive distribution is obtained, then the posterior distribution is obtained, and finally, the predictive distribution is obtained. The above process continues over time [12].

Push the correction. When the observed variance is known, the recurrence formula is as follows [1315]:

The posterior distribution of moments:

The a priori distribution of moments:

The moment prediction distribution:

The posterior distribution of moments: where where is difficult to set, so is usually determined by the discount method. where delta is a discount factor, . That is, the prior accuracy is equal to the last posterior precision of the discount. By selecting different values, the best prediction model can be selected. When the observed variance is unknown, a certain prior distribution should be assumed for , and the model parameters are corrected recursively. The accurate distribution of the model parameters is distribution [16].

3. Empirical Results

3.1. Prediction Models, Samples, and Variables

The Bayesian dynamic regression prediction model we use is described in the previous section [17]:

Subscript 1 to is the company number, and is the year [17]: where is the observed value matrix of the forecasting variable at time and theta is the regression coefficient vector. We should not only directly examine the prediction effect of the Bayesian dynamic model but also compare it with that of the static regression model. The basic data and literature we used are from the annual financial reports of listed companies in Shanghai and Shenzhen A-share markets from 1992 to 1999. In order to predict years of income, we need to use data from to years [18]. The predictor variables are shown in Table 1.


2Accounts receivable
4Consumption and management costs
5Allowance for bad debts
6Real tax rate
7Turnover of total assets
8Asset liability ratio
9Turnover of fixed assets
10Data PTE

Using the financial reported data for the past eight years, we can predict only four cycles, and the corresponding sample size is shown in Table 2 [19].



3.2. Analysis Results

When the Bayesian dynamic regression model is used to predict, choosing appropriate discount factors can achieve better prediction results. We try different values of delta in fitting and forecasting and find that the best result is when the value of delta equals 0.6 in most cases. We use the percentage of the actual value falling into the prediction interval to measure the prediction effect [20]. The confidence of the prediction interval is 85%, 90%, and 95%, respectively. Table 3 shows the accuracy of prediction at the time of , from which we can see that the prediction effect of the Bayesian dynamic regression model is quite good. That is to say, the accuracy of the actual forecast is higher than the confidence in most cases; only in some cases is it equivalent to the confidence [21].



We use two evaluation criteria to compare the prediction results of the static regression model and the Bayesian dynamic model. One is the mean absolute error . The second is the mean square error . EN is the difference between the predicted value and the actual observed value. The smaller the value, the better the prediction effect. The results of the comparison are shown in Table 4 [22].

YearIndexStatic regression modelBias regression model

Predict 1995MAD18.4%18.4%
Predict 1996MAD20.3%16.1%
Predict 1997MAD21.5%18.0%
Predict 1998MAD19.9%21.0%

It can be seen that in the first forecast year, the prediction effect of the Bayesian dynamic regression model and the static regression model is equivalent. This is because, at the beginning, we have no prior information about the past, so the Bayesian dynamic regression model cannot provide better prediction results. In the next two years, the prediction effect of the Bayesian dynamic regression model is obviously better than that of the static regression model. But when the 1998 data are used to predict the 1999 profit, the prediction effect of the Bayesian dynamic regression model is not as good as that of the static regression model. The reason may be that the deterioration of the macroeconomic situation has led to a greater jump in the performance of listed companies compared with the past. Because the history of the Chinese stock market is very short, the accumulated data is very few, and our research funds and scale are limited, the current research results show the superiority of the Bayesian dynamic regression model in predicting the company’s profitability to a certain extent but cannot fully show its full effectiveness [23].

4. Enterprise Innovation and Profit Constrained by Multiuser Demand

4.1. The Evolution of the Industrial Innovation Biological Population

In his 1974 monograph The Economics of Industrial Innovation, the British economist Freeman expounded the concept of industrial innovation systematically for the first time. Freeman believes that “industrial innovation” is “innovation” in the “industry.” This definition is also the consensus of Western scholars and is basically consistent with the definition of industrial innovation in The Handbook of Industrial Innovation. Domestic industrial innovation research is a little late but develops rapidly. Based on the definition of industrial innovation in domestic and foreign works of literature, industrial innovation is defined as follows: industrial innovation refers to the process of technological innovation, product innovation, market innovation, or combination innovation carried out by a single enterprise or several large-scale enterprises jointly to become the common innovation of the whole industry through diffusion or through the enterprise.

The evolutionary game theory studies the repeated games of players in dynamic systems and the equilibrium state of the system. It is named after biological evolution, but it is widely used in economic and social fields. Building an innovative country has become an important strategic decision of our country. The industrial innovation system is a bridge linking the national innovation system and the enterprise innovation system and has important significance.

There are many similarities between the process of strategic choice of enterprises and the process of environmental adaptation of biological individuals. (1) The enterprise strategy is not fixed but is constantly changing in the process of interaction with the market. (2) The corporate strategy is genetically identical to biological genes. This kind of heredity shows that the strategy of enterprises is stable and sustainable in a period of time. (3) Enterprises, like organisms, are bounded rational individuals. Limited rationality of organisms is manifested in their choice behavior of seeking advantages and avoiding disadvantages and learning imitation behavior to a certain extent. The limited rationality of enterprises is rooted in the rapid change of the market environment. The completely correct and forever correct enterprise strategy is impossible to exist; the choice of the enterprise strategy is also a process of trial-and-error learning.

The industry is a collection of enterprises with similar attributes, and there is a certain degree of comparability between the industry and biological groups as shown in Figure 1. Therefore, the innovation process of the industry is similar to the evolution process of the biological population. This is the core idea of this article. The construction of the mathematical model and the analysis of the evolutionarily stable state are the core parts of this paper, which involve the evolutionary game theory, replication dynamic mechanism, dynamic system, and other theoretical knowledge.

4.2. Characteristics of Industrial Innovation under Demand Constraints

If there are demand constraints in the industry, the benefits of the enterprise innovation strategy will decrease with the increase of innovative strategy users. Taking product innovation as an example, suppose an enterprise launches a new product (product innovation), which can better meet the needs of consumers, and consumers rush to buy. The enterprise can set a higher price for the product and get excess profits. When other enterprises see that the product is profitable, they will turn to the production of the product so that the supply of the product substantially increased, and the demand for the product is limited; that is, there is a demand constraint; when the product supply exceeds demand, the price will fall, and the profits of enterprises will also be reduced. The greater the supply of products, the greater the price declines.

This phenomenon is very common in the mobile phone industry. The world’s first mobile phone, Motorola’s Motorola DynaTAC 8000X, was priced at $3,995. At such a high price, mobile phone manufacturers can get the excess profits brought by innovation. As the technology spreads or other companies innovate and acquire it, the number of mobile phone manufacturers increases, leading to a sharp drop in the price of mobile phones, resulting in a decrease in innovative profits. Innovations in products such as color-screen phones and camera phones have also experienced the same decline in profit margins.

4.3. The Basic Assumptions of the Model

The profit of the innovation strategy is greater than that of the conservative strategy. If the innovation strategy cannot do this, we can hardly call it innovation; gamers can only use the pure strategy; this assumption is made because the implementation of the hybrid strategy is often very complex; enterprises have the same size. This assumption is to facilitate research; the group size is large; that is, the number of players is to infinity.

Suppose an industry is made up of enterprises. In such an industry, 22 enterprises conduct repeated games with random pairing. Each enterprise can adopt two strategies (hereinafter referred to as strategies), that is, innovative management and conservative management . If two enterprises adopt the conservative management strategy at the same time, they share the benefits of equally. If two firms adopt an innovative strategy at the same time, they share the benefits of equally. At the same time, each firm must bear the cost of innovative operation (e.g., the cost of purchasing new equipment because of the original mechanical equipment eliminated by innovation). If an enterprise adopts the innovation strategy [8, 9], the other enterprise adopts the conservative strategy. The enterprise that adopts the innovation strategy obtains . The conservative enterprise still obtains . The matrix representation of the random pairing game is shown in Figure 2.

It is assumed that the proportion of in the total number of enterprises in the industry is after adopting the innovation strategy . Because , can be regarded as a continuous variable. Through calculation, we get

To represent the average benefit of the strategy, the substitution of, , and is

Formula (14) replicates the dynamic equation of . The point of in the dynamic equation, where , and the evolutionarily stable state and the evolutionarily stable strategy of the “dynamic system of industrial innovation replication” are obtained.

4.4. Dynamic Equilibrium Analysis of Industrial Innovation Replication under Demand Constraints

It has been pointed out in the summary that when demand constraints exist, the benefits of adopting innovative strategies in industrial innovation will decrease with the increase of innovative adopters. Under the analysis framework of Section 2, the mathematical expression of the requirement constraint is a continuously decreasing function in the domain . By substituting into the formula, the dynamic equation of replication under demand constraints is obtained:

The fixed point of the equation is all satisfying , which is expressed as

The following is the obtained function through analysis: where is continuously monotonically reduced in the interval , and the maximum and minimum values are

At the same time, according to the properties of continuous monotone functions, if there is a solution in the interval , and there is only one solution.

It is assumed that is a solution of , and 0 is less than , that is,

Therefore, we can get the phase diagram of the point replication dynamic system, as shown in Figure 3.

It can be seen from Figure 3 that if the perturbation occurs to the right of , the system will automatically recover to the point and vice versa. Therefore, is a gradual stable state of replication of dynamic systems, that is, evolutionary stability. The evolutionary stability of the “industrial innovation replication dynamic system” under demand constraints is discussed below.

When is , according to the above analysis, is the stable state of the replication dynamic system.

When or 1 is based on the above analysis, or 1 replicates the steady state of the dynamic system.

There is no solution when

The following two parts are discussed:

The phase diagram of the evolutionary replication system is shown in Figure 4. Figure 4 shows that is the equilibrium point for replication of dynamic systems.

The analysis procedure is similar to (1), get , , and . Therefore, the phase diagram of the replication system is shown in Figure 5. Figure 5 shows that the point is the evolutionarily stable state of the replicated dynamic system [2123].

In the process of simulation analysis, this paper takes a certain financial revenue of some domestic large- and medium-sized cities as the basic sample for analysis and research. Specific raw data are shown in Table 5.



It is clearly evident from Table 5 that with the passage of time, the fiscal revenue of this industry in major cities continues to increase, which also indicates that the user demand of this industry increases and the government needs to focus on this industry.

The Bayesian estimation mentioned in this paper is adopted to forecast and analyze the fiscal revenue of big cities, and the results are shown in Table 6.



We compared the predicted data with the actual data from 2009 to 2012 and analyzed the error and got the error curve as shown in Figure 6.

It is clearly evident from Figure 6 that the predicted results of the Bayesian estimation model basically conform to the trend of data, which is an important data support for some conventional data prediction.

It is clearly evident from Figure 7 that the prediction results of the Bayesian estimation model are very good. The predicted results are in line with the actual results, and the errors are within the range of the theory.

5. Conclusion

The forecast of the future earnings of listed companies is not only a forecast of the future development of the national economy but also a focus of investors. Through the Bayesian dynamic regression model, the information provided by the annual financial report of the listed company’s A-share market is used to predict the company’s future profit changes and achieve better prediction results. Compare the results with the results of the static regression model. The average absolute error and the mean square error are used as the evaluation criteria of the model. Through case analysis, it can be seen that the prediction effect of the Bayesian dynamic model is better than that of the static regression model. However, when the macroeconomic situation changes dramatically, the effect of using the Bayesian dynamic model to predict is worse than that of using the static regression model. The reason is not because of the Bayesian dynamic model itself but because we have not yet been able to introduce macroeconomic changes into the model.

Data Availability

We already included the analysis data in our manuscript.

Conflicts of Interest

The authors declare that there is no conflict of interests regarding the publication of this paper.


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Copyright © 2021 Chenyuan Wang. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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