Research Article
Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective
Table 3
Reliability and validity.
| Variables | Items | Items loading | AVE | CR | Cronbach’s | KMO |
| Perceived benefits (PB) | 6 | 0.67–0.774 | 0.510 | 0.861 | 0.862 | 0.895 | Perceived risks (PR) | 4 | 0.786–0.818 | 0.592 | 0.852 | 0.853 | 0.824 | α | 4 | 0.731–0.831 | 0.586 | 0.849 | 0.849 | 0.804 | β | 4 | 0.754–0.824 | 0.595 | 0.853 | 0.852 | 0.806 | Privacy sensitivity (PS) | 5 | 0.697–0.796 | 0.587 | 0.876 | 0.876 | 0.868 | Privacy disclosure (PD) | 5 | 0.647–0.789 | 0.546 | 0.850 | 0.855 | 0.840 |
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