Research Article
Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective
Table 7
Model path analysis result.
| Hypothetical | Path | Path coefficient | Significance | Hypothesis testing |
| H1a | PB-->privacy disclosure | 0.202 | < 0.001 | Support H1a | H1b | PR-->privacy disclosure | −0.212 | < 0.001 | Support H1b, H1 | H2a | Perceived benefit-->α | −0.391 | < 0.001 | Support H2a | H2b | Perceived benefit-->β | 0.293 | < 0.001 | Support H2b | H2c | Perceived risks-->α | 0.288 | < 0.001 | Support H2c | H2d | Perceived risks-->α | −0.238 | < 0.001 | Support H2d, H3 | H3a | α-->privacy disclosure | −0.147 | < 0.001 | Support H3a | H3b | β-->privacy disclosure | 0.412 | < 0.001 | Support H3b, H3 |
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