Research Article
Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective
Table 8
The results for indirect effects of perceived value and double-entry mental accounting on disclosure intention.
| Indirect effects | Estimate | LLCI | ULCI | |
| Perceived benefits-α-intention of disclosure | 0.058 | 0.026 | 0.096 | 0.001 | Perceived benefits-β-intention of disclosure | 0.120 | 0.085 | 0.166 | 0.001 | Perceived risks-α-intention of disclosure | −0.042 | −0.075 | −0.018 | 0.001 | Perceived risks-β-intention of disclosure | −0.098 | −0.138 | −0.066 | 0.001 |
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