Research Article

A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 2

The verification of hypotheses in the selection of design proposals.

TestsResearch hypotheses valueTest result

Total testH1: the model is significant.<.0001*Significant

Marginal test of attractivenessH1: the model of attractiveness is significant. <.0001*Significant,
Paired test of attractivenessH1: there exist significant differences in attractiveness between every two ideas. See Table 3
Contrast test of attractivenessH1: there exist significant differences in attractiveness between ideas.<.0001 Significant

Marginal test of cultural creativityH1: the model of cultural creativity is significant. <.0001*Significant,
Paired test of cultural creativityH1: there exist significant differences in cultural creativity between every two ideas. See Table 3
Contrast test of cultural creativityH1: there exist significant differences in cultural creativity between ideas. <.0001*Significant