| | Firm | Customer relationship | | Local | Foreign | | Market share, % | Information exchange | Delivery activities | Participation level in production | Market share, % | Information exchange | Delivery function activities | Participation level in production |
| | A | 97 | Phone, letter, visit | Own delivery and agents | Product Taste | 3 | E-mail, phone | Wholesaler and agents | None | | B | None | — | — | — | 100 | E-mail, fax | 3PL and wholesaler | Product design | | C | 100 | Phone, letter, in person visit | Own shop | Sometimes in product design | — | — | — | — | | D | 100 | Letter, fax | Wholesaler | Product design | — | — | — | — | | E | 5 | Phone, letter, fax | Own delivery and wholesaler | None | 95 | E-mail, fax | 3PL and wholesaler | None | | F | — | — | — | — | 100 | E-mail, fax | 3PL and wholesaler | Product design | | G | 98 | Phone, letter, fax | Own delivery and wholesaler | Product design | 2 | E-mail, fax | 3PL and wholesaler | Product design | | H | 100 | Phone, letter, fax | Own shop | None | — | — | — | — | | H | 97 | Phone, letter, fax | Own shop | None | 3 | E-mail, phone | Wholesaler and agents | Product design |
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