Research Article

Effects of Facial Expression and Language on Trustworthiness and Brain Activities

Figure 2

Comparisons between pleasantness and trustworthiness. The vertical axis represents Visual Analogue Scale scores: “0” denotes maximum unpleasantness and “100” denotes maximum pleasantness (a) while “0” denotes maximum untrustworthiness and “100” denotes maximum trustworthiness (b). “50” denotes a value midway between the above maximum and minimum values. The congruent condition required congruence between a facial expression, that is, nonlinguistic information, and linguistic information whereas the incongruent condition required the absence of congruence between a facial expression and linguistic information. We set up two specific conditions for each of the above conditions. For the congruent condition, the PoSm condition provided a combination of positive language and a smiley face, while the NeDi condition prescribed a combination of negative language and a facial expression of disgust. Meanwhile, the PoDi condition provided a combination of positive language and a facial expression of disgust, while the NeSm condition prescribed a combination of negative language and a smiley face. Scores in the PoSm condition were significantly higher than those of the PoDi and NeSm conditions, while scores of the NeSm condition were significantly lower than those of the PoSm and PoDi conditions. Asterisks in the figure denote significant differences ().
(a) Pleasantness
(b) Trustworthiness