Research Article
The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
Table 1
Construct reliability and validity.
| Construct | Items | Loading | CR | AVE | -square | VIF |
| Impulse buying | IB1 | 0.729 | 0.903 | 0.652 | 0.116 | 2.268 | IB2 | 0.851 | | | | 2.876 | IB3 | 0.845 | | | | 1.787 | IB4 | 0.726 | | | | 1.826 | IB5 | 0.873 | | | | 2.650 |
| Visual appeal | VA1 | 0.928 | 0.952 | 0.869 | | 1.813 | VA2 | 0.941 | | | | 2.193 | VA3 | 0.928 | | | | 1.612 |
| Perceived enjoyment | PE1 | 0.829 | 0.887 | 0.723 | 0.202 | 3.512 | PE2 | 0.886 | | | | 3.729 | PE3 | 0.834 | | | | 3.367 |
| Perceived interactivity | PI1 | 0.631 | 0.844 | 0.577 | | 1.358 | PI2 | 0.819 | | | | 1.595 | PI3 | 0.836 | | | | 1.777 | PI4 | 0.736 | | | | 1.531 |
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Notes: CR = composite reliability; AVE = average variance extracted; -square = coefficient of determination; VIF = variance inflation factor. |