Research Article

The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model

Table 1

Construct reliability and validity.

ConstructItemsLoadingCRAVE-squareVIF

Impulse buyingIB10.7290.9030.6520.1162.268
IB20.8512.876
IB30.8451.787
IB40.7261.826
IB50.8732.650

Visual appealVA10.9280.9520.8691.813
VA20.9412.193
VA30.9281.612

Perceived enjoymentPE10.8290.8870.7230.2023.512
PE20.8863.729
PE30.8343.367

Perceived interactivityPI10.6310.8440.5771.358
PI20.8191.595
PI30.8361.777
PI40.7361.531

Notes: CR = composite reliability; AVE = average variance extracted; -square = coefficient of determination; VIF = variance inflation factor.