The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model

Table 2

Fornell-Lakers criterion.

	Impulse buying	Perceived enjoyment	Perceived interactivity	Visual appeal
Impulse buying	0.807
Perceived enjoyment	0.257	0.850
Perceived interactivity	-0.024	0.310	0.760
Visual appeal	0.260	0.401	0.289	0.932

Note: the italics in diagonal are the square roots of the AVEs of the individual constructs; off-diagonal values are the correlations between constructs).