The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr class="thead"><td class="align_left"></td><td class="align_center">Impulse buying</td><td class="align_center">Perceived enjoyment</td><td class="align_center">Perceived interactivity</td><td class="align_center">Visual appeal</td></tr><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr><td class="align_left">Impulse buying</td><td class="align_left"></td><td class="align_left"></td><td class="align_left"></td><td class="align_left"></td></tr><tr><td class="align_left">Perceived enjoyment</td><td class="align_center">0.259</td><td class="align_left"></td><td class="align_left"></td><td class="align_left"></td></tr><tr><td class="align_left">Perceived interactivity</td><td class="align_center">0.094</td><td class="align_center">0.379</td><td class="align_left"></td><td class="align_left"></td></tr><tr><td class="align_left">Visual appeal</td><td class="align_center">0.267</td><td class="align_center">0.461</td><td class="align_center">0.324</td><td class="align_left"></td></tr><tr class="table-tr"><td colspan="5"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Human Behavior and Emerging Technologies

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Table 3

Table 3: The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model 