Research Article
The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
| Hypotheses | value | value | value | Result |
| H1 | Perceived interactivity ➔ impulse buying | -0.154 | 2.135 | 0.016 | Supported | H2 | Perceived interactivity ➔ perceived enjoyment | 0.212 | 2.509 | 0.006 | Supported | H3 | Visual appeal ➔ impulse buying | 0.218 | 2.732 | 0.003 | Supported | H4 | Visual appeal ➔ perceived enjoyment | 0.340 | 4.154 | 0.000 | Supported | H5 | Perceived enjoyment ➔ impulse buying | 0.217 | 2.617 | 0.004 | Supported |
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