The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model

Table 4

Hypothesis results.

Hypotheses		value	value	value	Result
H1	Perceived interactivity ➔ impulse buying	-0.154	2.135	0.016	Supported
H2	Perceived interactivity ➔ perceived enjoyment	0.212	2.509	0.006	Supported
H3	Visual appeal ➔ impulse buying	0.218	2.732	0.003	Supported
H4	Visual appeal ➔ perceived enjoyment	0.340	4.154	0.000	Supported
H5	Perceived enjoyment ➔ impulse buying	0.217	2.617	0.004	Supported

Note: , , and .