Research Article
The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
| Hypotheses | Indirect effect | Direct effect | Mediation type | value | value | Confidence interval bias corrected | | | 2.5% | 97.5% | value | Result | value | value | value |
| H6 | PI ➔ PE ➔ IB | 0.046ns | 1.756 | 0.005 | 0.106 | 0.079 | Not supported | -0.108 | 1.486 | 0.137 | No mediation | H7 | VA ➔ PE ➔ IB | 0.074 | 2.103 | 0.013 | 0.148 | 0.035 | Supported | 0.292 | 3.921 | 0.000 | Complementary partial mediation |
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Note: , , and ; ns: not significant. |