Factors Affecting User Retention of Mobile Mutual Fund Investment Applications: Evidence from Indonesia

Table 2

Characteristics of the sample.

Characteristics		Frequency	Percentage (%)
Gender	Male	353	68.7
	Female	161	31.3
Age	<20 years	70	13.6
	20–24 years	358	69.6
	25–29 years	62	12.1
	30–34 years	10	1.9
	35–39 years	8	1.6
	≥40 years	6	1.2
Educational background	SD/SMP/SMA or equivalent	83	16.1
	Diploma I/II	3	0.6
	Diploma III	28	5.4
	Diploma IV/bachelor’s degree	386	75.1
	Advanced degree	14	2.7
Occupation	Students	367	71.4
	Teacher/lecturers	4	0.8
	Civil servant	8	1.6
	Private employee	81	15.8
	State-owned enterprise employee	10	1.9
	Entrepreneurs	30	5.8
	Others	14	2.7
Monthly income (including allowance)	<= Rp1.000.000	221	43
	Rp 1.000.001–Rp 5.000.000	209	40.7
	Rp 5.000.001–Rp 10.000.000	71	13.8
	Rp 10.000.001–Rp 15.000.000	7	1.4
	> Rp 15.000.000	6	1.2
Mutual fund application used	Ajaib	99	14.5
	Bareksa	81	11.8
	Bibit	395	57.7
	BukaReksa	23	3.4
	IPOTFUND	35	5.1
	Tanamduit	26	3.8
	Lainnya	26	3.8
Duration of using the mutual fund application	<1 month	72	14
	1–6 months	235	45.7
	7–12 months	111	21.6
	1–2 years	76	14.8
	>2 years	20	3.9
Transaction frequency	Every day	15	2.9
	Once a week	83	16.1
	Once a month	353	68.7
	Once a year	24	4.7
	Others	39	7.6
Last transaction	Today	30	5.8
	Yesterday	38	7.4
	2–7 days ago	156	30.4
	More than a week ago	158	30.7
	More than a month ago	121	23.5
	More than a year ago	11	2.1
Money spent per month using the mutual fund application	≤ Rp100.000	122	23.7
	Rp100.001–Rp1.000.000	305	59.3
	Rp1.000.001–Rp5.000.000	81	15.8
	Rp5.000.001–Rp10.000.000	6	1.2