Research Article

Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Table 3

Factor structure and reliability analysis.

ConstructItems codesFactor loadingsAVECronbach’s CR

Performance expectancyPE:10.9240.7640.9280.928
PE:20.871
PE:30.839
PE:40.859

Effort expectancyEE:10.8540.7160.9370.938
EE:20.867
EE:30.900
EE:40.903
EE:50.824
EE:60.713

Social influence facilitating conditionsSI:10.8570.5870.8090.808
SI:20.703
SI:30.730
FC:10.8350.6920.8980.899
FC:20.845
FC:30.897
FC:40.741

Hedonic motivationHM:10.8080.7330.890.891
HM:20.954
HM:30.797

Behavioral intentionBI:10.8930.7060.9220.923
BI:20.829
BI:30.870
BI:40.768
BI:50.836

Use behaviorUB:10.9070.7390.9180.919
UB:20.839
UB:30.877
UB:40.811

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