Research Article

Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Table 4

Discriminant validity.

BIEEFCHMPESIUB

BI0.840
EE0.7790.846
FC0.7880.8110.832
HM0.5880.5530.5500.856
PE0.7480.8490.7880.4640.874
SI0.7080.7160.6900.5640.6650.766
UB0.8750.7950.8320.4600.7920.6410.859

Note: BI: behavioral intention; EE: effort expectancy; FC: facilitating conditions; HM: hedonic motivation; PE: performance expectancy; SI: social influence; UB: use behavior. The diagonal elements (in bold) represent the square root of AVE.