Research Article

Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis

Table 4

Standardized estimates of the scale items.

Loadings of the items on relevant constructsEstimates

I use Facebook
 To make a lot of new friends through this platform ← make new social ties0.75
 To add friends of friends as new friends ← make new social ties0.76
 To allow strangers to add me as a friend ← make new social ties0.78
 To communicate with my existing friends ← make existing social ties0.70
 To find old friends with whom I have lost contact ← make existing social ties0.61
 To access and share information on social issues ← seeking & sharing information0.67
 To access and share academic information ← seeking & sharing information0.63
 To access and share sports information ← seeking & sharing information0.70
 To read and post jokes ← recreation & entertainment0.67
 To watch and share funny videos ← recreation & entertainment0.87
 To record what I do in life ← self-documentation0.80
 To record what I have learned ← self-documentation0.83
 To record where I have been ← self-documentation0.80
 To show my personality ← self-expression0.86
 To tell others about myself ← self-expression0.77