Research Article
Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis
Table 4
Standardized estimates of the scale items.
| Loadings of the items on relevant constructs | Estimates |
| I use Facebook | | To make a lot of new friends through this platform ← make new social ties | 0.75 | To add friends of friends as new friends ← make new social ties | 0.76 | To allow strangers to add me as a friend ← make new social ties | 0.78 | To communicate with my existing friends ← make existing social ties | 0.70 | To find old friends with whom I have lost contact ← make existing social ties | 0.61 | To access and share information on social issues ← seeking & sharing information | 0.67 | To access and share academic information ← seeking & sharing information | 0.63 | To access and share sports information ← seeking & sharing information | 0.70 | To read and post jokes ← recreation & entertainment | 0.67 | To watch and share funny videos ← recreation & entertainment | 0.87 | To record what I do in life ← self-documentation | 0.80 | To record what I have learned ← self-documentation | 0.83 | To record where I have been ← self-documentation | 0.80 | To show my personality ← self-expression | 0.86 | To tell others about myself ← self-expression | 0.77 |
|
|