How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

Table 1

Participant’s demographics.

Demographic variables		Total	%
Age	17-25 years	90	59.21.33%
	26-35 years	26	17.1%
	36–45 years	7	4.6%
	>45 years	29	19.07%
Gender	Male	68	44.73%
	Female	84	55.26%
Occupation	Student	78	51.31%
	Private employee	47	30.92%
	Civil servant	12	7.89%
	Entrepreneur	9	5.92%
	Other	6	3.95%
Education	High school	15	9.87%
	Diploma	6	3.95%
	Bachelor	109	71.71%
	Magister	21	13.81%
	Doctoral	1	0.66%
Hotel booking frequency	Once a year	49	32.24%
	2–3 times a year	69	45.39%
	4–6 times a year	16	10.52%
	7–10 times a year	5	3.29%
	>10 times a year	13	8.55%