How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

<table class="table-group" id="tab2"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left">Variable</td><td class="align_center">Cronbach’s alpha</td><td class="align_center">No. of items</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">Trust</td><td class="align_center">0.888</td><td class="align_center">4</td></tr><tr><td class="align_left">Perceived value</td><td class="align_center">0.854</td><td class="align_center">4</td></tr><tr><td class="align_left">Attitude</td><td class="align_center">0.909</td><td class="align_center">4</td></tr><tr><td class="align_left">Booking intention</td><td class="align_center">0.829</td><td class="align_center">4</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Human Behavior and Emerging Technologies

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Table 2

Table 2: How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications? 