How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

Table 3

Results of two-way ANOVA and one-way ANOVA.

Hypotheses				Sig.	Notes
Two-way ANOVA
H1	MR ➔ TR		25.308	0.001	Significant
H2	MR ➔ PV		18.523	0.001	Significant
H3	MR ➔ AT		16.250	0.001	Significant
H4	IR ➔ TR		29.147	0.001	Significant
H5	IR ➔ PV		10.232	0.002	Significant
H6	IR ➔ AT		26.251	0.001	Significant
H7	MRIR ➔ TR		7.622	0.006	Significant
H8	MRIR ➔ PV		2.845	0.094	Not significant
H9	MRIR ➔ AT		6.175	0.014	Significant
One way ANOVA
H7	MRIR ➔ TR	High MR	4.934	0.029	Significant
		Low MR	25.710	0.001	Significant
H9	MRIR ➔ AT	High MR	4.403	0.039	Significant
		Low MR	22.252	0.001	Significant