How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

Table 4

Descriptive statistic for Hypotheses 1–6.

Hypotheses		Mean				Decision
		High MR	Low MR	High IR	Low IR
H1	MR ➔ TR	5.806	5.266			Accepted
H2	MR ➔ PV	5.816	5.329			Accepted
H3	MR ➔ AT	5.763	5.283			Accepted
H4	IR ➔ TR			5.826	5.265	Accepted
H5	IR ➔ PV			5.753	5.391	Accepted
H6	IR ➔ AT			5.822	5.224	Accepted