Research Article
How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?
Table 4
Descriptive statistic for Hypotheses
1–
6.
| Hypotheses | Mean | Decision | High MR | Low MR | High IR | Low IR |
| H1 | MR ➔ TR | 5.806 | 5.266 | | | Accepted | H2 | MR ➔ PV | 5.816 | 5.329 | | | Accepted | H3 | MR ➔ AT | 5.763 | 5.283 | | | Accepted | H4 | IR ➔ TR | | | 5.826 | 5.265 | Accepted | H5 | IR ➔ PV | | | 5.753 | 5.391 | Accepted | H6 | IR ➔ AT | | | 5.822 | 5.224 | Accepted |
|
|