How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

Table 5

Descriptive statistic for Hypotheses 7–9.

Hypotheses		Condition	Mean		Decision
			High IR	Low IR
H7	MRIR ➔ TR	High MR	5.947	5.665	Accepted
		Low MR	5.704	4.829
H8	MRIR ➔ PV	—	—	—	Rejected
H9	MRIR ➔ AT	High MR	5.915	5.612	Accepted
		Low MR	5.730	4.835