Research Article
How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?
Table 5
Descriptive statistic for Hypotheses
7–
9.
| Hypotheses | Condition | Mean | Decision | High IR | Low IR |
| H7 | MRIR ➔ TR | High MR | 5.947 | 5.665 | Accepted | Low MR | 5.704 | 4.829 |
| H8 | MRIR ➔ PV | — | — | — | Rejected |
| H9 | MRIR ➔ AT | High MR | 5.915 | 5.612 | Accepted | Low MR | 5.730 | 4.835 |
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