How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

Table 6

Linear regression for Hypotheses 10, 11, and 12.

Hypotheses				value	Decision
Hypothesis 10	MR ➔ TR ➔ BI	MR ➔ BI	0,051	0,383	Accepted
		MR ➔ TR	0,224	0,005
		TR ➔ BI	0,705	0,001
Hypothesis 11	MR ➔ PV ➔ BI	MR ➔ BI	-0,019	0,661	Accepted
		MR ➔ PV	0.262	0.001
		PV ➔ BI	0.870	0.001
Hypothesis 12	MR ➔ AT ➔ BI	MR ➔ BI	0,062	0,291	Accepted
		MR ➔ AT	0,211	0,009
		AT ➔ BI	0,700	0,001