Research Article
Moderating Role of Perceived Trust and Perceived Service Quality on Consumers’ Use Behavior of Alipay e-wallet System: The Perspectives of Technology Acceptance Model and Theory of Planned Behavior
Table 3
HTMT ratio.
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Note: PU = perceived usefulness; PEOU = perceived ease of use; ATT = attitude; SN = subjective norms; PBC = perceived behavioral control; BI = behavioral intention; PT = perceived trust; PSQ = perceived service quality; UB = use behavior. |