Research Article

Moderating Role of Perceived Trust and Perceived Service Quality on Consumers’ Use Behavior of Alipay e-wallet System: The Perspectives of Technology Acceptance Model and Theory of Planned Behavior

Table 3

HTMT ratio.

PUPEOUATTSNPBCBIPTPSQUB

PU
PEOU0.419
ATT0.4270.387
SN0.3860.3690.424
PBC0.4570.4340.4400.459
BI0.5150.4670.4170.4430.486
PT0.3880.4590.3750.4350.4190.455
PSQ0.4880.4320.4280.4370.4320.5040.449
UB0.5360.4440.4120.3890.4310.4870.4910.394

Note: PU = perceived usefulness; PEOU = perceived ease of use; ATT = attitude; SN = subjective norms; PBC = perceived behavioral control; BI = behavioral intention; PT = perceived trust; PSQ = perceived service quality; UB = use behavior.