Human Behavior and Emerging Technologies

Research Article

Young Consumers’ Usability Preferences for Mobile and Computer Screens for Online Shopping Activities

Table 3

Factor loadings.
Human factor (miscellaneous)Product research factorMarketplace related
IndicatorLoadingIndicatorLoadingIndicatorLoading
1.6587.59622.768
2.7629.51725.768
8.81016.732Online review related
24.74317.758IndicatorLoading
27.75133.68418.889
28.77736.51819.889
32.462Product-related factorSharing content related
37.416IndicatorLoadingIndicatorLoading
Interface-related factor10.71620.807
IndicatorLoading11.75435.807
3.62412.540Human factor-autonomy
4.62913.545IndicatorLoading
5.67614.65929.719
6.69610.71630.602
Service-related factor31.753
IndicatorLoading
15.506
21.706
23.417
26.743