Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

<div>Structural model in predicting behavior of visit intention from direct effect of TRC dimensions of quality, reliability, and understandability; mediating effect of perceived enjoyment; and moderating effect of gender and frequency of use.</div>

Human Behavior and Emerging Technologies

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Figure 1: Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions 

Figure 1 | Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions 