Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

<div>Theoretical attribution of TRC and enjoyment-predicting behavioral intention generated from fsQCA.</div>

Human Behavior and Emerging Technologies

fig17

Figure 17

Figure 17: Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions 

Figure 17 | Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions 