Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

<div>Configurational model of TRC dimensions of quality, reliability, and understandability configured with perceived enjoyment-predicting outcome behavior of high vs. low visit intention.</div>

Human Behavior and Emerging Technologies

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Figure 2: Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions 

Figure 2 | Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions 