Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 11

Moderating effect of frequency of use to perceived enjoyment.

Hypothesis	Path coefficient	-value	Bootstrapping 95% CI		Conclusion
			Lower	Upper
H6a: ➔ perceived enjoyment	0.35	0.328	5.09	5.475	Nonmoderated
H6b: ➔ perceived enjoyment	3.890	4.894	5.505	5.845	Moderated
H6c: ➔ perceived enjoyment	1.991	2.251	5.46	5.801	Moderated

Notes: significance level: ; ; bootstrapping 5000 with 95% CI.