Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 12

Moderating effect of gender and frequency of use to visit intention.

Hypothesis	Path coefficient	-value	Bootstrapping 95% CI		Conclusion
			Lower	Upper
H5d: ➔ visit intention	0.003	0.004	4.947	5.548	Nonmoderated
H6d: ➔ visit intention	2.126	3.616	5.028	5.41	Moderated

Notes: significance level: ; ; bootstrapping 5000 with 95% CI.