Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions
Table 14
Configurations of TRC on high vs. low visit intention.
Configuration
High visit intention
Low visit intention
p1
p2
p3
p4
p5
Content quality
●
●
●
Content reliability
●
Ⓧ
Content understandability
Ⓧ
●
Ⓧ
Ⓧ
Perceived enjoyment
●
●
Ⓧ
Ⓧ
Raw coverage
0.128
0.931
0.889
0.627
0.545
Unique coverage
0.003
0.026
0.011
0.152
0.07
Consistency
0.882
0.981
0.984
0.889
0.855
Overall solution coverage
0.959
0.768
Overall solution consistency
0.979
0.883
Preposition
1 (supported)
2 (supported)
Notes: “●” indicates presence of conditions, “Ⓧ” indicates absence of conditions, and “blank space” indicates a do-not-care condition.
